We are Progrits

Software. Brains. Grit.

The right fit. The right software. Stronger together.

We’re the Nordic software group that only brings together companies where fit isn’t just a word—it’s our foundation. Every partner shares our ambition, values, and vision for progress, building a group that grows stronger with every step.

Our mission: create smart, sustainable solutions that make everyday work easier for businesses, cities, and society—across 10 countries and counting. Since 2023, we are proud to be part of Axcel, powering our long-term growth and impact.

What we do

Vehicle Digital Solutions
Software designed for the entire life cycle of vehicles: sales, rental, repair, insurance, financing, valuation, inspections, and dismantling.

Transportation & Logistics
Applications that optimize movement – address validation, route planning, distribution efficiency, and customer location management.

Public Mobility
Digital platforms that move cities forward: e-ticketing, travel planning, fleet management, and workflow optimization for municipalities. We help public services run smoother and smarter.

Integrated E-Commerce
E-commerce solutions purpose-built for IT, telecom, and our core industries—seamlessly connecting business with logistics and vehicle platforms.

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Our Companies

Every company in Progrits is chosen for the power of its fit. We unite niche experts with shared ambition and values—never out of convenience, always for genuine strategic advantage. Our group is greater than the sum of its parts, delivering groundbreaking technology that empowers industries, supports municipalities, and brings people and goods together across the Nordics and beyond.

2MA Technology

Systems for efficient fleet management and environmental analysis.

Aktiivitieto

Customer experience management tools for the automotive industry.

Autonet

AI-powered solutions for faster, automated vehicle damage claims handling.

Barkfors

Transport management system that streamline and digitize logistics flows.

Bilvision

The leading information platform for the mobility industry.

Cavagent

The complete business system adapted for the machine trade.

Dimaps

Precision and navigation services for last mile and last meter deliveries.

Empori

Business-driven web solutions for leisure vehicle dealerships.

Fristad Konsult

Complete digital system for municipalities' technical management.

Geposit

The Nordics' leading platform for address and geodata.

Glimr

Software to improved geotargeting efforts within advertising.

Idha

Management and storage of digital tachographs for transport companies.

Infospread

Empowering the next era of digitalization in public transport.

Netset

The leading B2B eCommerce solution for IT- & Telecom.

Operibus

Public transport software for smoother rides and greater efficiency.

ProDevelop

Your expert for oe & iam automotive data.

Tachografservice

Complete tachograph solutions for overview and reliability.

Tetrasoft

Route optimization software for the transport and service sector.

Verendus

The web-based dealer management system for the leisure vehicle segment.

zBiletem

Software to simplify the purchase of digital public transport tickets.

We don't just think – we do!

At Progrits, action drives everything. We continuously evolve our offerings and operations, always prioritizing customer value. Our expertise spans our verticals, and we love using strengths in one area to unlock new opportunities in another.

Progrits is powered by entrepreneurs, leaders, and experts who know execution is what counts. Getting things done is harder—and more important—than just having the right ideas.

We keep our organizations flat, direct, and free of politics or ego. Responsibility is shared, and growth comes from putting ideas into action, not debating them. Progress means moving forward, together.

Built by you. Grown with us.

At Progrits, we grow by acquiring niche software companies that truly fit. We target businesses that build on our strengths, complement our focus areas, and share our drive for customer value. Strategic fit and deep market understanding matter most—because every new company strengthens the whole. Through active collaboration and shared networks, we turn the right matches into new opportunities and international growth.

To be part of

Something greater

Progrits through the years

Follow our history from the start in 2011 onwards through company acquisitions, business development and international expansion.

Our team

Passion and drive in our teams is Progrits’ main competitive advantage. In order to maintain and develop the power of that combination, we look more at attitude and mindset than, for example, formal education when we recruit. We know that to build winning teams you need balance, job satisfaction and shared goals.

Management Team

Björn Ekström
Group CEO
Björn Ekström
Group CEO

Born: 1976

Progrits since: 2012

Education and experience: M.Sc., Stockholm School of Economics. Former CEO of the subsidiary Bilvision. Previous experience from Accenture and Teradata.

Per Kahlmeter
CFO
Per Kahlmeter
CFO

M.Sc., Gothenburg School of Economics. Previous experience from Ernst & Young and Volvo Cars and as interim CFO.

Björn Erlandsson
Vice President and COO
Björn Erlandsson
Vice President and COO

M.Sc., Chalmers University of Technology. Former CEO of the subsidiaries Geposit and Empori. Previous experience from Dustin and Applied Value.

Johanna Müller Wolf
CHRO
Johanna Müller Wolf
CHRO

M.S.Sc, University of Gothenburg. Previous experience from Bauer Hockey and IKEA.

Rickard Ahlbom
CSO (Strategy)
CEO Verendus
Rickard Ahlbom
CSO (Strategy)

M.Sc., Gothenburg School of Economics. CEO of the subsidiary Verendus. Previous experience from Bonnier and Accenture.

Emma Bjurström
CPO (Product)
Emma Bjurström
CPO (Product)

Born: 1976

Progrits since: 2020

Education and experience: M.Sc., Technical University at Umeå University. Previous experience from Sandvine and Enea AB. 

Per Stenman
CMO
CEO Infospread
Per Stenman
CMO

M.Sc., Chalmers University of Technology. CEO of the subsidiary Infospread. Previous experience from Chalmers Ventures, Sätila Holding and various VC-backed tech companies in early or scale up phase.

M&A Team

Oscar Thornander
M&A Manager
Oscar Thornander
M&A Manager

Education and experience: M.Sc., Chalmers University of Technology. B.Sc., School of Business, Economics and Law at University of Gothenburg. Previous experience from Axel Johnson International.

Contact Oscar at +46720806162 or oscar.thornander@progrits.se

Josephin Atie
M&A Analyst
Josephin Atie
M&A Analyst