We are Progrits

Software. Brains. Grit.

We develop market leading software within business to business.

Progrits is a leading vertical software and information services company within business to business. We develop and deliver mission-critical software and information services within vehicle trade, transport and logistics, and integrated e-commerce. With 200 employees, 4,900 private and public customers in 20 countries, and a turnover of more than SEK 300 million, our focus is to deliver products and solutions that simplify and automate the work of our customers and their organizations. Since 2023, we are a part of the private equity company Axcel, which ensures our growth in a sustainable and long-term manner.

Our vertical focus areas are:

Vehicle Digital Solutions – information and applications focusing on processes related to vehicles throughout their life cycle, such as sales, repair, rental, financing, insurance, valuation, damage inspection and dismantling.

Transportation & Logistics – information and applications focusing on processes related to location and movement, for example address validation, route optimization, distribution optimization, customer location management, e-ticketing and fleet management.

Integrated E-Commerce – systems and services for e-commerce and web, specialized to suit companies active in IT & telecom, as well as in our focus areas Vehicle Digital Solutions and Transportation & Logistics.

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Our offerings

The Progrits group consists of leading software companies within specific market segments or business functions. Through deep industry knowledge and a strong focus on understanding and anticipating our customers' needs, our companies develop offerings that simplify and improve our customers' and users' everyday lives.

Integrated e-commerce

Niche B2B e-commerce platforms and web solutions

Transportation and logistics

Public transport solutions

Location intelligence and logistics software

Fleet management and administrative solutions

Vehicle digital solutions

Functional software and packaged information

Niche dealer management systems and software

We don't just think – we do!

At Progrits, we work actively to continuously develop our offers and operations, always with the customer and customer value in focus. We build on knowledge of challenges, opportunities, and technologies within our verticals, but we can also leverage strengths within one vertical for use in another.

Because we, the people behind and in Progrits, all have experience from being entrepreneurs, leaders, or experts, we know that it is usually not to think right that is most important and difficult, but to make the right things happen.

We are a flat and prestigeless organization, we leave all forms of image, "that's not my responsibility" and politics to others. We want to see people and our business develop, and that requires action, not opinion.

Business development through collaborations and networks

Progrits strategy is based on step by step winning new ground from positions where we are strong. Customer and business value are central, which is the background to our focus areas - in order to offer maximum customer value, a deep understanding of one's customer, customer segment, and market, is needed.

Our leading positions within each focus area create opportunities for business development and growth, for example through the common customer base or a broad common contact network. Through active collaboration, we share knowledge and support investments, and together we create more business opportunities. In practice it is about creating contact surfaces at different levels in the organization and being alert in customer dialogues, in order to be able to offer several of our products and solutions.

International growth is a common strength within Progrits. Together, we have operations in several European countries as well as customers in North America, and thereby know what is required to grow into new markets. By having employees on site, we can analyze market conditions and use each other's networks to create dialogues about potential market expansion.

Our focus

We focus primarily on five main areas to continuously improve and develop our business. We work with strategic planning and how we execute the strategy; with our offers and how we market and sell them; that the right people work in our business and that we are the best workplace for them; and that we work as efficiently, long-term and sustainably as possible.

Strategy and target management

Sales and marketing

Product offering

Talent management

Administrative services

To be part of

Something greater

Progrits through the years

Follow our history from the start in 2011 onwards through company acquisitions, business development and international expansion.

Our team

Passion and drive in our teams is Progrits’ main competitive advantage. In order to maintain and develop the power of that combination, we look more at attitude and mindset than, for example, formal education when we recruit. We know that to build winning teams you need balance, job satisfaction and shared goals.

Management team

Björn Ekström
Group CEO
Björn Ekström
Group CEO

Born: 1976

Progrits since: 2012

Education and experience: M.Sc., Stockholm School of Economics. Former CEO of the subsidiary Bilvision. Previous experience from Accenture and Teradata.

Per Kahlmeter
CFO
Per Kahlmeter
CFO

M.Sc., Gothenburg School of Economics. Previous experience from Ernst & Young and Volvo Cars and as interim CFO.

Björn Erlandsson
Vice President and COO
Björn Erlandsson
Vice President and COO

M.Sc., Chalmers University of Technology. Former CEO of the subsidiaries Geposit and Empori. Previous experience from Dustin and Applied Value.

Johanna Müller Wolf
CHRO
Johanna Müller Wolf
CHRO

M.S.Sc, University of Gothenburg. Previous experience from Bauer Hockey and IKEA.

Rickard Ahlbom
CSO (Strategy)
CEO Verendus
Rickard Ahlbom
CSO (Strategy)

M.Sc., Gothenburg School of Economics. CEO of the subsidiary Verendus. Previous experience from Bonnier and Accenture.

Emma Bjurström
CPO (Product)
Emma Bjurström
CPO (Product)

Born: 1976

Progrits since: 2020

Education and experience: M.Sc., Technical University at Umeå University. Previous experience from Sandvine and Enea AB.